The Underground Railroad

To convey the story of The Underground Railroad, I crafted a social media campaign that blended source material from the original novel, original copywriting, and the prestige of the cast and crew. Given the serious and potentially triggering themes, I focused on sensitively and empathetically presenting Cora, the series' anchor and heroine, as well as the supporting characters. This approach not only captured the essence of the story but also earned the campaign a Silver at the 2021 CLIO Awards.