Run The World

To develop a voice for this new series, our tone of voice was fun, charismatic, and also empowering which we believe resonated with new fans of Run The World. Our post copy brought relatable moments to the fans which helped them feel more included and seen through each of the character’s storylines. We also leaned into the prestige by amplifying the show’s creators and cast that would reinforce the potential of this new, fresh comedy series.